Mission :Īlways Challenge and Lead through Creativity Reebok claims to be a woman-first brand and also a feminine brand. In its #FitToFight campaign encouraged women to fight and be physically, mentally and socially fit. It celebrates, authenticity and individuality. The positioning of Reebok is to celebrate the distinct qualities of people and appreciate what makes them who they are. Reebok’s positioning is very unique in the market and it understands that the consumers are unique and has different requirements. Reebok has an exclusive deal with Cross-fit and has become the exclusive provider of apparel, footwear, and accessories for the brand.
The urban consumers from the upper-middle class are the target market.Ĭonsumers who follow niche discipline like combat MMA and Cross-fit are also being targeted by the brand. Targeting :įocusing on the consumers have been an important part of Reeboks deigns of the products and also its marketing strategy. The product ranges have been segmented according to age and the required comfort and design for different age groups. It offers ranges of products on footwear, fitness equipment and apparels for men, women, and kids. Reebok has segmented the market according to different ages and targets all the customers who want to be fit and are adventurous and sporty. Segmentation targeting and positioning in the Marketing Strategy of Reebok Promotions in the Marketing Strategy of Reebok.Segmentation targeting and positioning in the Marketing Strategy of Reebok.
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